Creative direction
Client
Moët-Hennessy / Zagett
Year
2023
Location
World
Role
Creative Director
For an e-retail campaign for the end-of-year holidays, Moët-Hennessy (LVMH) via Zagett agency called me to imagine 2 decors (+3 color variations) able to accommodate different combinations of their 3D modeled carafes. Each decor has been designed to accommodate between 2 and 5 carafes (combinations specific to each country) in 4 different formats. The 3 colors respond to strategic conversion challenges which can thus be reused on other high points during the year (e.g. Father's Day, etc.).
The decors are presented here with a single bottle and a lot of margin. They were naturally delivered cropped (9:16 - 16:9 - 1:1: 21:9) with precise placement guidelines depending on the formats and number of carafes.