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Art direction
and graphic design
Client
L'Oréal Professionnel
Year
2021
Location
Paris
Role
Art director
On the occasion of the worldwide launch of a new range of hair products, L'Oréal Professionnel's international marketing department called me to support them on the numerous print and digital communication media to be provided to the countries.
This launch is part of a period of global overhaul of the brand, on which I was able to move forward in parallel.
I was able to work on various subjects such as (among others) landing pages, web design (banners, livestream background, GIFs..), a new Amazon graphic charter, B2B sales support materials (professional stores) and B2C (hair salons). Here are some examples.
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